Execution. Execution. Execution.
I’m anxiously awaiting the new Netflix documentary,Fyre, premiering on January 18th. By now most of us are aware of the Fyre Festival fiasco, although I’m super curious to learn more details about how this concert “experience” for the super-rich twenty something jet set crowd went so wrong.
While I fully expect the documentary to fill in some juicy details, I had the opportunity to see their event strategy deck back when it was still making the sponsorship rounds, and it wasn’t half bad. It’s not hard for me to imagine how a bunch of rich, accomplished 20 and 30 year old entrepreneurs bought the concept. Without knowing a single thing about the organization or what went wrong with the event (yet), I’m guessing the failure was all about execution. Which leads me to today’s hack:
A mediocre strategy executed flawlessly will beat an excellent strategy executed poorly EVERY SINGLE TIME.
Execution. It’s a “secret sauce” kind of thing that you must get good at early on if you hope to develop a long and successful career. You’ve surely heard this idea before – it’s not new, and it’s not rocket science. But this last weekend’s Fyre Festival fiasco proves once again that this hack is one of those lessons that are simple, but not easy. So, how do you get good at execution?
1. Be ruthlessly realistic with yourself and your team about what you are planning and how it will be implemented. What are the core requirements of your idea? You must be 100% certain you can obtain, provide and deliver every single one of them.
2. What is the customer experience associated with your idea? I don’t care if it’s software, finance, fashion, or a music festival, you must think through EGGSactly how the end user will be experiencing what it is you’re developing. Ideally, you mock up what you’re planning through a prototype, dry run, beta test, etc. It’s amazing what you learn (and identify what you’ve forgotten) when you go through this exercise. You may not be able to fix everything (because perfection is the enemy or progress, but that’s another hack for another time) but you CAN make sure that the core requirements of the customer experience are met.
3. If it’s not ready, don’t do it. While we are all under pressure to deliver on the deadlines we’re given, (and it can be scary to tell your boss that the assignment may be late), there is a much steeper price associated with launching something that’s not ready vs. missing or re-scheduling a launch date.
The best part of executing flawlessly is you start to understand what it takes to win. Today, we place a high premium on innovation and creativity – both of which can be very difficult to produce. But flawless execution is a skill that anyone can quickly learn, and one that can contribute immediately to your (and your next music festival’s) success.
I hope this helped, now go get shit done.